We help you feel
balanced
strong
focused
healthy
energized
Awaken Rituals is the world’s first circadian rhythm coffee brand. Each blend is engineered for a specific time of day: morning, afternoon, and evening. Every roast works in sync with the way your biology naturally functions. Support natural energy, steady focus, and deeper rest with coffee that finally aligns with your body instead of fighting it.
We help you feel balanced focused healthy energized
Awaken Rituals is the world’s first circadian rhythm coffee brand. Each blend is engineered for a specific time of day: morning, afternoon, and evening. Every roast works in sync with the way your biology naturally functions. Support natural energy, steady focus, and deeper rest with coffee that finally aligns with your body instead of fighting it.
Verified 5-star reviews
Verified 5-star reviews
Farm-to-Cup in Rhythm with You
Awaken Rituals is circadian coffee crafted to support your body’s natural timing through the day. Instead of one coffee for all day, each blend is built for a specific phase of your rhythm.
Three coffees. Three moments. One daily rhythm that finally works with you.
- START fuels your morning with clean, steady energy from about 6 a.m. to 11 a.m.
- FLOW keeps your mind sharp through the afternoon from about 12 p.m. to 4 p.m. without overstimulation.
- UNWIND helps you settle into the evening and prepare for deeper rest from about 6 p.m. to 10 p.m.
Why Circadian Coffee Matters
Your body follows a natural 24-hour rhythm that controls energy, focus, and rest. Traditional coffee fights this rhythm with a single strength brew that can cause energy crashes, stress, and poor sleep. Awaken Rituals is designed to work with your biology. Each blend matches your body’s natural state, giving you energy in the morning, focus in the afternoon, and calm in the evening. It’s coffee that adapts to you, not the other way around.
Science shows that cortisol and melatonin levels shift throughout the day, influencing alertness, mood, and recovery. Drinking the same caffeine profile at all hours disrupts these natural cycles. Awaken Rituals uses targeted ingredients and balanced caffeine levels to support these hormonal patterns, promoting steady energy and better rest.
Start. Flow. Unwind.
Set your day in motion.
Stay clear and focused.
Settle into calm.
Optimized for flavor without artificial sweeteners
Ingredients your body can easily absorb
Farm-to-cup beans & ingredients
Here’s how Awaken Rituals works
Brew one scoop with hot water
Stir or press to your liking
Pour into your favorite mug
Enjoy the ritual built for your rhythm
Powerful Natural Ingredients for Mind and Body Balance
Costa Rican Coffee Beans
Clean-sourced, low-acid, and rich in natural antioxidants. Provides smooth energy and deep flavor from sustainable, high-elevation farms.
Gut health
Prebiotics and probiotics work together with digestive enzymes to promote a strong gut barrier and boost nutrient absorption, helping your ability to break down food and have regular bowel movements.*
Ceremonial Cacao
Delivers natural theobromine for gentle, long-lasting energy and mood elevation. Adds depth, magnesium, and a natural “feel-good” boost without overstimulation.
Energy you can feel
Rhodiola, magnesium, B vitamins, and more optimize your body’s resilience to stress so your energy is sustained without lulls.*
Adaptogenic Herbs
Support stress resilience, hormone balance, and focus. These adaptogens help stabilize energy and keep the mind sharp through daily ups and downs.
More nutrients for less stress
Folate helps build mood-supporting neurotransmitters, while minerals like magnesium promote relaxation in the body.*
Functional Mushrooms
Lion’s Mane enhances cognitive clarity and focus, while Reishi supports relaxation and immune balance. Together they help your mind and body stay aligned from morning to night.
Everyday immune support
Vitamin C, zinc, functional mushrooms, and more work together to increase antioxidant stores in the body, which help combat environmental stress.*
Get started with your Awaken Rituals Welcome Kit**
Awaken Rituals Coffee
30 day supply per pouch, ships every 30 days
$30/mo USD
FIRST TIME PURCHASE INCLUDES:
Welcome Kit
Rituals Journal & Pen, Canister
Free Shipping
Fast shipping & delivery
Total
$77
$30/mo USD
- Update or cancel anytime
- ALWAYS VEGAN
- GLUTEN-FREE
- DAIRY-FREE
- NON-GMO
- NO SUGAR ADDED
- NO ARTIFICIAL SWEETENERS
In a clinical trial, AG1 was shown to enrich the gut microbiome.
IN A CLINICAL TRIAL¹
2.9x
increase in healthy bacteria in the gut
1 In a double-blind, randomized, placebo-controlled clinical trial assessing 30 healthy adults ages 21-49 over the course of 1 month.
We set the bar for quality — and keep raising it
AG1 is held to the highest quality standards. From our research, to sourcing, to manufacturing and testing, we go above and beyond industry standards to bring you a safe and effective product.
1
Obsessively curated product
75
Ingredients chosen for maximum impact
950
Product safety tests
52
Iterations and counting
The world’s top performers drink AG1
Verified 5-star reviews
See what members are saying about Awaken Rituals
Convenience
I feel so good
JOE R.
Foundational Nutrition
Easy & convenient
STEPHANIE C.
Travel Packs
A huge difference
RYAN P.
The future is Foundational Nutrition
Our bodies today work harder than ever before, which means they need more nutrients. Because the perfect diet doesn’t exist, Foundational Nutrition is a science-driven approach that delivers the nutritional support our bodies need to thrive. This comprehensive coverage helps elevate your daily performance and builds a strong foundation for continued health.*
Power of Daily Rituals
The secret to thriving each day? Discovering the daily rituals that bring out your best. Join us on our podcast as we go behind the scenes with entrepreneurs and successful, happy people to explore the routines that fuel their success and happiness. Find inspiration to create your own rituals and elevate your daily life.
Power of Daily Rituals
The secret to thriving each day? Discovering the daily rituals that bring out your best. Join us on our podcast as we go behind the scenes with entrepreneurs and successful, happy people to explore the routines that fuel their success and happiness. Find inspiration to create your own rituals and elevate your daily life.
Alison Roman
Bobbi Brown
Timothy O'Donnell
FAQs
What is Awaken Rituals?
Awaken Rituals is a circadian coffee brand crafted to work in sync with your body’s natural rhythm. Each blend is designed for a specific time of day, morning, afternoon, and evening, to support energy, focus, and rest.
How do I prepare Awaken Rituals?
Brew one scoop or serving of your chosen blend with hot water using your preferred method: drip, pour-over, or French press. Sip and enjoy the ritual made for your rhythm.
What are the main ingredients in Awaken Rituals?
Each blend features Costa Rican coffee paired with functional ingredients like adaptogens, nootropics, prebiotics, probiotics, and nutrient-rich botanicals that target your body’s needs throughout the day.
Why does Awaken Rituals use different blends for different times of day?
Your body’s energy, hormone levels, and focus shift with your circadian rhythm. Most coffee fights against that rhythm, causing crashes and poor sleep. Awaken Rituals works with your biology by aligning each blend to the time of day, so you get energy when you need it, focus when it matters, and calm when it’s time to rest.
What does ‘farm to cup’ mean?
Our coffee beans are sourced directly from farmers in Costa Rica who share our commitment to quality and sustainability. Each batch is minimally processed to preserve flavor, nutrients, and integrity from farm to cup.
Is Awaken Rituals organic or non-GMO?
We prioritize organic and non-GMO ingredients wherever possible, working closely with growers who use clean, sustainable farming practices.
How does Awaken Rituals support my health?
Every blend is formulated to balance energy, support gut health, reduce stress, and enhance focus. It’s coffee designed for long-term well-being, not just short-term stimulation.
What is your shipping policy?
We offer free shipping on all U.S. orders over $50. Orders are processed within 1–2 business days and typically delivered within 3–5 business days.
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* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
The information on the Awaken Rituals site is for informational purposes only and not a substitute for medical advice. Always consult your healthcare provider for diagnosis, treatment, or before using any product. If you suspect a medical issue, contact your healthcare professional promptly.
** Offer valid for new subscribers only.
Your privacy is our priority.
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* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
** Offer valid for new subscribers only.
Your privacy is our priority.